Q4 2020 UK Android Market: Top Interactive Story Games Performance

Interactive story games have seen a mix of highs and lows in the UK's Android market during the fourth quarter of 2020. Sensor Tower's data offers a glimpse into how these narrative-driven games have performed in terms of downloads, revenue, and active users.

Crazy Maple Studio Dev's Chapters: Interactive Stories showed an upward trend in downloads, starting at 3K in the last week of September and peaking at 9K by the end of December. The weekly active users also increased from 41K to over 52K in the same period. Revenue for the game remained consistent, ranging between $46K and $55K weekly.

Pixelberry's Choices: Stories You Play had a relatively steady pattern, with weekly revenue hovering around $42K to $51K. Downloads saw a dip from 3K in late September to 2K by the end of November, but there was a rebound to 5K in the final week of December. The game's active users showed a slight decrease from 37K to around 31K before rising to 38K by year's end.

Episode Interactive's Episode - Choose Your Story experienced growth in revenue from $13K to $21K over the quarter. Downloads started at 5K, dipped in mid-November, and then climbed to over 16K by the final week of December. The game's active users followed a similar trajectory, starting at 29K and climbing to 48K.

Jam City, Inc.'s Lovelink™- Chapters of Love launched in September 2020 and saw revenue fluctuating between $5K and $13K weekly. Downloads began at 2K, dropped to around 1K in November, and slightly recovered to 2K by the end of December. Weekly active users showed a gradual increase from 9K to nearly 9K throughout the quarter.

Star Work AI's Moments: Choose Your Story saw a consistent revenue pattern with figures ranging from $5K to $9K weekly. The downloads for this title increased from under 1K to over 1K by the year's end. Active users were initially below 1K but rose to over 1K, reflecting a growing interest in the game.

For more insights and detailed performance metrics of interactive story games and other app categories, Sensor Tower's comprehensive data analysis tools provide a deeper understanding of market trends and user behavior.